Week 5: Fresh Ideas, Familiar Ground

Week four brought me face-to-face with a fun challenge: mood boarding for a home linens brand. The catch? This brand has been a long-time client, which meant we had already covered every angle in the past.

My job was to keep the same personality and mood but still inject a fresh perspective. It was a bit tricky, but I had to ensure we covered all 18 products from different angles and sent a detailed PPT to the client for approval.

Despite the constraints, I loved how it pushed my creativity to keep things familiar yet new. Can’t wait to see how the shoot for this one turns out in week five!

Work’s more fun with
a furry friend on the side!