Week 10: New Brand, New Lens

I was added to a new jewellery brand this week—one that makes brooches inspired by animals and nature. I’ve always found jewellery photogenic, so this felt like a creative playground. It was exciting to envision these elements blending into daily life and finding ways to reflect that through visuals.

Alongside that, I continued content ideation for the wellness brand. With my intern’s support, my workflow felt smoother. It freed up time for me to close other projects too, including the branding work for the hospitality subsidiary I started in Week 7. We submitted three strong concepts to the client.

The presentation for that brand is scheduled for the next week. Prepping for it feels surreal—it would be my first formal pitch to high-level clients.

This week marked a shift, from executing tasks to shaping creative direction and owning client communication more confidently.